Using Substance 3D collection for designing, texturing and shading 3D images, Amazon delivers unique visual experiences to their customers and mitigates the gap between offline and online retail. Adobe Substance 3D will continue to play a vital role in how we create more 3D and innovate for our customers.” He added, “We need to stay ahead of the status quo and build experiences that surprise and delight customers to improve customer satisfaction. “Customers’ expectations for visual experiences change over time,” says Veerasamy. With Substance 3D and its diverse library of tools including Adobe Substance 3D Painter and Adobe Substance 3D Designer, Amazon doesn’t need to worry about setting up new photo shoots or shipping products to new locations, which halves the cost and time needed to create new visuals compared to working with physical products and traditional photography. The e-commerce giant is unveiling new avenues for shopping experiences with virtual reality and augmented reality-based 3D models, and Adobe Creative Cloud tools are fast-tracking the process.
Redefining virtual shopping with Adobe Substance 3Dįor Amazon, the future of shopping lies in 3D. We are proud to partner with them to help build customer trust with more visuals and interactive experiences so that they can have an informed approach towards their buying decisions." Amazon is a leader in the online retail sector due to its innovative use of technology to bring customers and products closer together. To increase customer satisfaction, brands must stay ahead of the curve and create experiences that surprise and excite consumers. Commenting on the association, Girish Balachandran, Senior Director & Head of Digital Media Business, Adobe India said, “ Customers' demands for visual experiences are evolving constantly.
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